The Picard Family long preferred to remain in the background allowing each of the Group’s brands to operate individually. However, with its fast growth and the development of both the wine and spirit sides of the business, the Picard Vins & Spiritueux Group has today decided to use its voice to promote its employees and savoir-faire. Its ambition is to create a collective dynamic that reflects its pride in the dual ‘wine-spirit’ nature of its business.

  The family dimension is what defines the Group’s values in the long term whilst enabling it to invest in strong brands that it carefully identifies, transforms and grows. It is also what helps it to approach the challenges and issues of tomorrow, be they cultural, environmental or human, with confidence and determination. This ethos has enabled the business to grow and continues to be its driving force, now more than ever.

  This dual ‘wine-spirit’ culture is what makes the Group unique whilst also enriching the vision and perception of its employees, both internally and in the businesses within which they operate.